FEAST Global blog

The Symphony of Global Trade Promotions: It's Time for a New Perspective

Written by FEAST Global | Oct 18, 2023 1:58:55 PM

Embracing the Global Trade Orchestra

In the ever-evolving landscape of global trade promotions, a shift in perspective is not just advisable—it's imperative. Traditionally, trade organizations and export suppliers have approached trade promotions with country-specific strategies, all while navigating the constraints of federal trade funds. However, the modern world demands a different tune, one that acknowledges the interconnectedness of global markets and buyers.

A prime example of this shift can be seen in the remarkable success story of an esteemed executive chef from India, who is leading the charge with multiple new restaurant concepts in Dubai. This narrative is a testament to how culinary influences transcend borders and wield a profound impact on global product sales.

Furthermore, fostering collaboration among regional procurement officers, particularly within esteemed hotel chains like Marriott, Hilton and Hyatt, presents an unparalleled opportunity. It allows for the global marketing of exceptional products, transcending geographical boundaries to foster widespread acceptance and, ultimately, generate substantial returns.

 

Harnessing the Power of Global Consultants

When it comes to crafting a "global trade strategy," it's about liberating ourselves from the confines of traditional boundaries and thinking expansively. While federal guidelines may require export strategies to be broken down by market, that doesn't mean your organization cannot have a global strategy that embraces the interconnectedness that characterizes our post-pandemic era. FEAST Global is uniquely equipped to analyze the global scope, developing overarching strategies while simultaneously delving into market-specific tactics, always with a global perspective in mind.

The willingness to collaborate with other global consultants, as exemplified by FEAST Global, opens doors to shared trade leads and amplified outcomes. The dollars and efforts invested in orchestrating a harmonized global trade symphony have the potential to yield far greater returns than the cacophony of localized noise that has typified export strategies over the past three decades.

 

Look for High-Value Networks

In the quest for the right consultant, discernment is the key to unlocking success. For example, it's essential to evaluate whether they merely compensate "influencers" or cultivate genuine relationships rooted in trust and a profound appreciation for the products they represent. One costs you more, and one takes genuine effort and an authentic care for your product.

Moreover, a consultant's track record of integrity stands as a cornerstone of their success. It's this integrity that leads to the cultivation of a distinguished Rolodex—a network built on trust and a history of delivering exceptional results.

Additionally, the consultant's capacity and passion to wholeheartedly commit to the highest level of non-competitive representation are paramount. Do they possess the dedication to immerse themselves in your product, gaining an intricate understanding that allows them to represent it better than you would yourself?

Furthermore, a consultant's willingness to demonstrate extensive U.S. and global relationships – and to be willing to leverage them for the benefit of your mission and goals. Talk about a gamechanger. It serves as a testament to their commitment to excellence and paves the way for achieving the highest possible return on investment.

 

FEAST Global and OnPoint Solutions: A Dynamic Partnership

FEAST Global and OnPoint Solutions have united in a dynamic partnership that redefines the landscape of global marketing expansion strategy, both domestically and internationally, including promotion programs. By aligning their expertise, they empower businesses to navigate the intricacies of modern trade promotions.

A collaborative, relationship-focused, global approach brings harmony and heightened sales to your global trade promotions. In short, you'll have never before heard a more beautiful symphony.

To learn more about how FEAST Global and OnPoint Solutions can revolutionize your global trade promotions, contact us today.